Index

The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below

Accessories, promotion of

Accountants

layers of services of

marketing/advertising

Adams, Lisa

Add-on services, selling of

Adobe Software, corporate philanthropy

Advertising. See Marketing and advertising

Airlines

point of difference

technology, use of

Alaska Airlines, point of difference

Amazon.com

customer service excellence

marketing/advertising

Amenities for employees

American Express

corporate philanthropy

training of representatives

Appliance stores, customer service excellence

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