WHAT IS YOUR ANALYTICS IQ?
Chapter 2 described the evolution of analytics during the past 20 years. You might think that 20 years is enough time for every medium- and large-sized organization to develop a mature analytical practice, but it isn't. Most organizations struggle when it comes to implementing a full-fledged analytics program. Overall, the analytical IQ of most organizations today is middling to low.
Competing on Analytics. In their book Analytics at Work, authors Tom Davenport, Jeanne Harris, and Robert Morison present a five-stage maturity model for analytics. (See Figure 3-1.) When I speak in public and ask people to assess the maturity of their organizations based on this model, most say they are at stage ...