WHAT IS THE VALUE OF ANALYTICS?
It's hard to put a dollar figure on the value of analytics. That is the general consensus of the analytical leaders profiled in this book. Most say that the biggest value of analytics is intangible. For instance, how do you calculate the impact of better decisions? Or, the value of integrated data? Or, deeper insights into customer behavior?
However, the analytical leaders uniformly say that analytics is a requirement for doing business and a strategic asset that provides a competitive advantage. Their organizations use analytics to improve products, optimize processes, monitor performance, maintain strong partnerships, and respond quickly to change, among other things.
For example, Ken Rudin shows ...