WHAT ARE THE KEYS TO ANALYTICAL SUCCESS?
The analytical leaders profiled in this book describe many keys to success. This chapter summarizes their keys to running an effective analytics program, while subsequent chapters dive into greater detail on the themes and subjects highlighted here.
Ironically, the analytical leaders spend as much time discussing how to manage people, projects, and processes as they do technology and architectures, which they view as enablers. Specifically, Tim Leonard emphasizes the need to understand the business and talk its language, while Dan Ingle focuses on building applications quickly through agile development approaches. Others, including Darren Taylor and Amy O'Connor, underscore the importance of ...