CHAPTER 19

WHAT'S THE ROLE OF BIG DATA IN YOUR ENVIRONMENT?

“Big data” is one of the most hyped technology trends in the past 20 years. Even though the core technology driving the big data phenomenon has barely emerged from the lab, early adopters are jumping on the bandwagon, and nearly everyone else is kicking the tires or scratching their heads trying to figure out what big data is and how to benefit from it.

Our analytical leaders are fairly representative of the larger community. Some have fully embraced Hadoop as an enterprise staging area (Netflix, Nokia); some have applied it tactically to augment parts of their data flow infrastructure (U.S. Xpress); some have investigated it but chose another strategy for handling big data (Zynga); ...

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