Chapter 5. How to Sell Your Intellectual Property Protection Program
Without executive commitment, your intellectual property protection program won't go anywhere. Without a meaningful, tangible executive mandate, the populace within the enterprise will blow you off. You may be the recipient of some pleasant indulgence and some seemingly sincere lip service in the initial phases, but sooner or later your program will end up in the dustbin of institutional memory. People will say, “Oh yeah, someone tried that once. Nothing ever came of it, why would we want to make that mistake a second time?”
No one is going to change corporate culture, or “make more work” for his or her team, unless it is unmistakably clear that this is the will ...