Chapter 5

Determining Culture and Business Drivers

IN THIS CHAPTER

Bullet Figuring out an organization’s culture and business drivers

Bullet Identifying the subcultures

Bullet Talking to the people who matter

Bullet Finding allies in other departments

Often, when an awareness manager approaches me for help with their awareness program, they start off talking about the videos they chose. They describe how they thought the videos were funny or the right length or whatever else they considered when choosing them.

What these managers rarely tell me is how specifically the videos fit their organization’s culture. They don’t discuss, for example, which groups within the organization will watch which video.

To put together an awareness program that works for your organization, you must tailor the program — and that includes videos and any other aspects of the program — to the organization’s culture and subcultures. You must understand the business drivers and how they affect the work done by each group within the organization.

Understanding Your Organization’s Culture

If you want to put together an awareness program, ...

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