Chapter 14
Ten Ways to Make Friends and Influence People
IN THIS CHAPTER
Winning over critical support
Partnering with other departments and efforts
Making requests personal
Conveying realistic expectations
Starting out strong
Whenever you launch an awareness program, you need the support of a lot of people, and you will likely have no authority over most of them. Those people over whom you have no authority will have no reason to support your efforts. You therefore have to rely on their perceived importance of your efforts and your ability to persuade people to help you. No single universal method exists for gaining support, but this chapter covers a few of the ways that I have found to gain support for awareness efforts.
Garnering Active Executive Support
Though executive support doesn’t always mean that everyone in the organization will enthusiastically support your efforts, the reality is that it minimally doesn’t hurt. I use the word active because support is meaningful only ...
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