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Seeing What Others Don’t by Gary Klein

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CHAPTER SEVEN

Different Ways to Look at Insight

MY ATTEMPT TO PENETRATE THE MYSTERY of how insights originate had turned up five candidates: connection, coincidence, curiosity, contradictions, and creative desperation. Each candidate had some appeal. The connection theme was the most common, but the creative desperation theme matched the way scientific researchers thought about insight. To sort things out, I tried several different types of investigation. I studied the coding results for the data I had collected. I reviewed the scientific literature on insight. And I dived into the stories themselves.

LOOKING AT THE DATA

The first approach was to review all the data Andrea Jarosz and I had coded. The five candidate explanations of insights described ...

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