O'Reilly logo

Seeing What Others Don’t by Gary Klein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER TEN

The Study of Contrasting Twins

TO INVESTIGATE MY NEW MYSTERY, the reason that people fail to have an insight even if they have all the necessary information, I could take advantage of a natural comparison. Some of my 120 cases described a person who didn’t have the insight along with the person who did. In fact, as I sorted through the stories again, I counted 30 such cases. I called these “contrasting twins” even though they weren’t related at all, except in one way: the two “twins” were identical in having the same relevant information needed for the insight. The inspired twin pressed forward to gain the insight; the blinkered twin missed it.

My selection rule was that the twin who missed the insight had to be a real person in the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required