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PART I ENTERING THROUGH THE GATES OF INSIGHT: HOW DO INSIGHTS GET TRIGGERED?
ONE Hunting for Insights
TWO The Flash of Illumination
FOUR Coincidences and Curiosities
SIX Creative Desperation: Trapped by Assumptions
SEVEN Different Ways to Look at Insight
EIGHT The Logic of Discovery
PART II SHUTTING THE GATES: WHAT INTERFERES WITH INSIGHTS?
TEN The Study of Contrasting Twins
ELEVEN Dumb by Design
TWELVE How Organizations Obstruct Insights
THIRTEEN How Not to Hunt for Insights