After discussing the process of theory building, the appendix reviews the following concepts:

  • Disruptive innovation theory
  • Resources, processes, and values (RPV) theory
  • Jobs-to-be-done theory
  • Value chain evolution (VCE) theory (with corollary sustaining innovation classification scheme)
  • Schools of experience theory
  • Emergent strategy theory (with supporting discovery-driven planning tool)
  • Motivation/ability framework

The description of each concept also references source material that explains the concept in more depth.

The Process of Theory Building

A theory is a contingent statement of what causes what and why. Business researchers typically follow a three-stage process (displayed in the figure following) ...

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