6

Designing a New Business Model

First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.

—Napoleon Hill

Ratan Tata looks out over a road in New Delhi and conceives of a car that can compete with scooters. Marco Meyrat comes up with a brilliant plan to transform Hilti’s tools from a commoditizing product into a high-end service. Hindustan Unilever creates thousands of new hair-care customers by radically reconceiving the nature of distribution. Dow Corning’s Don Sheets envisions a new way to capture the low end of the silicone market. All of these inspiring stories can be downright depressing. No one wants to depend ...

Get Seizing the White Space: Business Model Innovation for Growth and Renewal now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.