Seizing the White Space: Business Model Innovation for Growth and Renewal

Praise for Seizing the White Space

“Companies which introduce new business models to their industry are able to take advantage of enormous opportunities. In Seizing the White Space, Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers—and to make those opportunities a reality.”

—Reed Hastings, founder and CEO, Netflix

“Bringing innovations successfully to market is as much about leadership as technical prowess. Mark Johnson has taken innovation out of the R&D lab and put it squarely where it belongs—in the executive suite. Any leader looking for growth from innovation will find new insights and practical tools in this book.”

—Susan Marcinelli, Senior Vice President, Innovation ...