… In which we discover we can make money by selling other peoples’ stuff but we also realize we don’t have to buy it.


As much of the book so far has been about avoiding risk, it is probably worth bringing into the equation a new sub-species that can either be coffee table or taxi depending on the level of risk they are prepared to expose themselves to. These are the merchants, which include shops, mobile sales and caterers, or maybe restaurants, agents and bureaus. Strangely enough, in most of life’s rich pageant increased risk can bring increased reward, but in the case of merchants this doesn’t really happen, and risk can be a bit daft and should be avoided. For instance, you may wish to open ...

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