Chapter 10

Change Your Future

Riding the Perpetual Whitewater

How can you best prepare for what lies ahead?

We’ve talked quite a bit about how to implement changes—that is, the proactive, bite-sized steps you can take to change your business and your interactions with customers. But this chapter is a little different.

This chapter is all about looking to the future—your future, specifically—and continuing the process of connecting all of the seemingly disparate parts. If only it were as simple as looking into a crystal ball and seeing absolutes that we can anticipate and plan around.

Alas, for all our technology and connectedness, the only constant is change. By continuing to educate and inform yourself about what’s happening around you, you ...

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