Contents

IntroductionLocal Is No Longer Strictly Defined by Geography

Suggestions for UseMaking the Most Out of Our Time Together

1: Change Your MessageCreating a UVP to Make Marketing Magic

2: Change Your Offline MarketingBringing Print to Life

3: Change Your WebsiteExamining the Audience

4: Change Your AnalyticsMeasuring With Meaning

5: Change Your Online MarketingStanding to Deliver

6: Change Your SalesHow E-commerce Gobbled Up Sales

7: Change Your ReviewsJoining the Conversation

8: Change Your Social Media ValueEavesdropping on the Market

9: Change Your Mobile PresenceGoing SoLoMo (Social, Local, and Mobile)

10: Change Your FutureRiding the Perpetual Whitewater

Chapter Notes

Index

About the Author

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