Index

AdWord strategies, SEM and, 128

alliances,

strategic, 60-63

your audience and, 73

Altimeter Group, logo design strategies of, 63-66

analytics

technology, 94

ubiquity, 94-95

analytics, 93-119

application, personal, 242

assets,

e-commerce, 76

gathering, 74-77

graphic, 76

marketing, 75

photographic, 75

social, 75

video, 75

written, 75

atmosphere, community, 34

audience,

building your, 202

figuring out your, 71-74

target, 28-32

authority, becoming a trusted, 171

availability of services, 23

bad reviews, embracing, 189

Bing Maps, contact info and, 177

brand ambassadors, creating, 124-126

branding, personalized, 58

brochures, communication through, 50

business culture, bringing testing into your, 110-112

buying decisions, negative and positive ...

Get Sell Local, Think Global now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.