Index
AdWord strategies, SEM and, 128
alliances,
strategic, 60-63
your audience and, 73
Altimeter Group, logo design strategies of, 63-66
analytics
technology, 94
ubiquity, 94-95
analytics, 93-119
application, personal, 242
assets,
e-commerce, 76
gathering, 74-77
graphic, 76
marketing, 75
photographic, 75
social, 75
video, 75
written, 75
atmosphere, community, 34
audience,
building your, 202
figuring out your, 71-74
target, 28-32
authority, becoming a trusted, 171
availability of services, 23
bad reviews, embracing, 189
Bing Maps, contact info and, 177
brand ambassadors, creating, 124-126
branding, personalized, 58
brochures, communication through, 50
business culture, bringing testing into your, 110-112
buying decisions, negative and positive ...
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