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Sell & Re-Sell Your Photos, 6th Edition by Mikael Karlsson, Rohn Engh

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10If You Don’t Sell Yourself, Who Will?

PROMOTING YOUR PHOTOGRAPHY

The greatest hurdle in the area of self-promotion, it seems, is not how to advertise oneself (many clever and creative methods are open to you), but the reticence most of us have when it comes to self-advertising. We’re uncomfortable talking about ourselves in glowing terms, afraid of seeming pushy or immodest.

Many a talent has gone undiscovered because he failed to act on this salient reality: If we’re going to be discovered, it’s our job to orchestrate it. The number of talented photographers in this country alone must run in the hundreds of thousands. Picture the Bronx telephone ...

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