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Sell & Re-Sell Your Photos, 6th Edition by Mikael Karlsson, Rohn Engh

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14Working Smart

THE SUCCESS HABIT: FOLLOWING THROUGH

Some might say that there’s no big secret about how to succeed as a stock photographer. You simply take good pictures. They’ll sell themselves.

Wrong.

For every picture that sells itself, there are about 100,000 waiting in files unsold because the photographer believed the above. Good pictures are only half of what you need; The other half is working smart.

Photomarketing is a business. The principles that help businesspeople make a success of their efforts also will help you. Imagine your business as a locomotive. It rides on two rails. One rail is the quality of your photos; the other your ...

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