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Sell & Re-Sell Your Photos, 6th Edition by Mikael Karlsson, Rohn Engh

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5Producing a Marketable Photo

Some Basic Questions Answered

Digital or Analog?

The reality of today’s technology is that digital photography is the most cost-effective way to produce stock photographs. There’s no film to contend with, no handling and storage concerns, the per-picture cost is less, the delivery is hassle-free, there’s no liability on the part of the photo buyer, and best of all, your originals don’t have to leave your premises.

Digital technology has advanced to a stage where editors at most publishing houses are ready to go completely digital. Their fellow editors at newspapers, and art directors at ad agencies, have migrated ...

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