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Sell & Re-Sell Your Photos, 6th Edition by Mikael Karlsson, Rohn Engh

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9Managing Your Mail and Internet Marketing Operation

HOW DO I GET MY PICTURES FROM HERE TO THERE?

The ad in the photography magazine shows a distraught woman at the airline terminal being informed by an attendant that she has missed her plane. “Don’t Let This Disaster Happen to You!” reads the caption. The full-page ad for a software company goes on to imply that if you don’t keep up with digital technology (by buying their product), you will be left hopelessly behind.

Do you sometimes get a nightmarish vision of your competition flying light-years ahead of you, enjoying high-powered electronic sales and delivery advantages with the photo buyers ...

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