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WHY TELL SALES STORIES?
COMPARED TO OTHER forms of communication used in sales, storytelling has a number of unique abilities. It can help capture your buyer’s attention and build your mutual relationship. It connects with the decision-making areas in your buyer’s brain and makes you and your product easier to remember. It can literally increase the value of your product or highlight your main idea by moving it to another context. Stories are contagious and spread by word of mouth. They let you be more original and stand out from your competition. And unlike a presentation, your buyers actually want you to tell them stories. Last, compared to ...
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