“TELL THEM WHAT you’re going to tell them. Tell them. Tell them what you told them.” That’s the advice most of us were taught in grade school for how to give a speech or presentation. And it’s probably just as effective today as it was then. But as we’ve discussed, a story isn’t the same as an entire speech or presentation. A story is typically just one part of those things. So that grade-school advice isn’t well suited for the structure of an individual story, nor would it be very helpful. After all, the entire story is actually contained in the middle part of that description (“Tell them”), and that doesn’t provide any structure ...

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