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TELLING STORIES WITH DATA

ONE OF THE realities of our increasingly data-driven world is the need to influence with numbers and analysis. Salespeople and non-salespeople are often expected to support their recommendations with sophisticated statistics or financial analysis. That presents an obvious question. Do you have to turn off your storytelling when it’s time to present your data?

The answer is “not necessarily.” It’s okay if you do. Remember, you’re not expected to tell stories constantly. But there are ways to put the same storytelling techniques to use with data that you do with words, people, and events. This chapter presents two of ...

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