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FINDING GREAT STORIES

TO FIND GREAT stories, it helps to know what stories you’re looking for. Fortunately, you already have a starting place. Appendix A lists the 25 stories every salesperson needs. Use that list and check off the ones you already have great ideas for. Add any unique stories you think you need. This is your “wish list” of stories. As you find stories or realize you need new ones, keep this list up to date.

Now that you have your wish list, there’s an almost limitless set of sources you can go to in order to fill it. Below are 14 reliable places to look, starting with you.

SEARCH YOUR OWN PAST AND PRESENT

Interview yourself ...

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