Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

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Living Your Company’s Brand

For a brand to be successful and effective, it’s important to live it every day. That can be a challenge when you find yourself living it in an environment that regularly throws unexpected challenges in your path, requires you to make decisions quickly, and pushes all the buttons you aim to control by living your brand.

Nowhere is that more pronounced than in the workplace.

Everyone experiences pressure at work, at least some of the time. Bosses make unreasonable demands on your time. Coworkers slack off just when your team’s deadline approaches. Office mates grind on your nerves. Your employees behave disrespectfully. The coffeemaker breaks down just as you begin your overtime shift.

If you’re truly living your ...