Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

Introduction

Personal branding is something people talk about when they refer to curating a social media persona or stepping into a job search for the first time.

It’s a question a career counselor or even a friend might ask you. “What’s your brand?” It’s something we answer with just a few words: “poised and professional,” “smart and sassy,” “loud and proud,” “laid back,” “fashion forward.”

Most personal branding books will help you arrive at that sort of branding elevator pitch. That’s a useful exercise, for sure, but it’s just a tiny first step toward creating a brand that will help you sell yourself. This book, Sell Yourself, will take you the rest of the way.

The fact is that your personal brand isn’t a catchphrase. Say you come up with ...