O'Reilly logo

Selling Electronic Media by Ed Shane

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9

The Interactive Interim

Nobody knows what to call new media. Lots of people have tried to come up with just the right words.1

•  Broadcasting & Cable adopted “Telemedia” as a weekly section heading.

•  Advertising Age simply called their new media section “Interactive.”

•  Wired suggested the phrases “alternative media” and “Internet media.” They seemed very old-fashioned and not up to Wired’s pithy style.

•  The most-wired of Wired’s writers, Nicholas Negroponte, founder of MIT’s Media Lab, called it, simply, “multimedia.”

•  “Merging” and “converging” were the favorite words during the waning years of the 1990s when things were, indeed, merging and converging. I use those words more often than the others.

To “merging” and “converging,” I ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required