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Selling For Dummies, 4th Edition by Tom Hopkins

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Part I

Laying a Solid Foundation for Selling

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In this part . . .

  • Understand what the role of selling is, what common approaches successful sales people use to convey messages, and how better selling skills can boost your career.
  • See how to achieve selling goals and make clients happy in each of seven simple selling steps.
  • See how getting out of your comfort zone can help you improve sales, enjoy your career, and sell what people want to buy.

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