In This Chapter
Knowing how to get in touch with your potential clients
Using communication tools to your best advantage
Figuring out how to get in touch with the difficult-to-reach decision-maker
Winning people over with a good first impression
Standing out in a retail setting
Building rapport with your prospective clients
In virtually every situation in which you can use selling skills, if you don’t connect directly with the decision maker, all your hard work developing your selling skills goes for naught. If you don’t connect directly with your clients — whether face-to-face, via video chat, phone, or email — you’ll never be able to discover their needs in order to figure out how you can satisfy them.
So how do you get directly involved with the people you want to persuade? To connect with people long enough to discuss ...