Chapter 19
The Ten Biggest Sales Mistakes to Avoid
In This Chapter
Finding ways to serve your clients better
Keeping your attitude positive
Everyone makes mistakes in life. And you should expect to make some when you’re trying something new. In this chapter, I share with you the ten most common mistakes others who have gone before you have made so your journey to success in sales can be shorter and much more enjoyable.
Misunderstanding Selling
In some cases, the primary contact a business has with the outside world is through its sales and service people — and the only reason those companies have salespeople is for them to sell the product or service. Stronger companies realize that selling is much more than that. Selling is done through the gathering and sharing of information via professional skills. Those skills help the prospective client make decisions that move him to making the final ownership decision . . . and move companies to develop new and better products.
How this is evolving with technology is that everyone in the company is involved in selling the brand and its products. Everyone who does anything that touches buyers is technically in sales. Everyone needs ...
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