March 2016
Beginner
67 pages
1h 4m
English
CHAPTER 1: THE SALES PROCESS
‘Sales’ are a process. A process has inputs and outputs and proceeds according to certain pre- defined steps.
The input into the ‘Selling Information Security to the Board’ process is a collection of raw information about one or more specific issues and a proposed course of action in relation to those issues. The identified issue could be as broad as ‘inadequate information security across the whole organisation’ or as narrow as ‘our financial results might leak before they are officially released’. The desired output from the process is a decision, by top management, to commit time, money and resources to implementing the proposed solution.
The stages in the internal corporate sales process are: