Table of Contents
I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS
1 The Problem with Online Auctions
Why Is eBay Abandoning Smaller Sellers?
Changes Are Afoot—and You Probably Won’t Like Them
Emphasizing Fixed-Price Sales over Auction Sales
Changes to the Feedback System
How Do eBay’s Changes Affect You?
2 Planning for Selling Success
Planning for Life Beyond eBay Auctions
Asking—and Answering—Key Questions
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