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Making the Move
I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS
1 The Problem with Online Auctions
What eBay Used to Be Like...
Why Is eBay Abandoning Smaller Sellers?
Changes Are Afoot—and You Probably Won’t Like Them
Emphasizing Fixed-Price Sales over Auction Sales
Changes to the Fee Structure
Changes to the Payment System
Changes to the Feedback System
Changes to Search Results
eBay’s Deal with Buy.com
How Do eBay’s Changes Affect You?
2 Planning for Selling Success
Planning for Life Beyond eBay Auctions
Asking—and Answering—Key Questions
What Type of Merchandise Do You Want to Sell?
How Much Money Do You Want ...
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