Table of Contents - Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website [Book]

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Table of Contents

Introduction

What’s in This Book

Who Can Use This Book

How to Use This Book

There’s More Online...

Making the Move

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS

1 The Problem with Online Auctions

What eBay Used to Be Like...

Why Is eBay Abandoning Smaller Sellers?

Changes Are Afoot—and You Probably Won’t Like Them

Emphasizing Fixed-Price Sales over Auction Sales

Changes to the Fee Structure

Changes to the Payment System

Changes to the Feedback System

Changes to Search Results

eBay’s Deal with Buy.com

How Do eBay’s Changes Affect You?

2 Planning for Selling Success

Planning for Life Beyond eBay Auctions

Asking—and Answering—Key Questions

What Type of Merchandise Do You Want to Sell?

How Much Money Do You Want ...

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