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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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1 The Problem with Online Auctions

If you’re a small or medium-sized eBay seller, your world is changing—and not for the better. For years, sellers like you have relied on eBay auctions to sell all manner of merchandise, and have done so successfully and profitably. But eBay is in the process of changing its business model, and in the process it is abandoning you and other similar sellers.

Over the past year or so, eBay has changed its fee structure, altered its seller feedback policies, given larger sellers more prominence in its search results, and even done deals with large retailers such as Buy.com to put their merchandise on the eBay site without paying listing fees. It certainly appears as if eBay is abandoning both its traditional online ...

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