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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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14 Promoting Your Amazon Business

Selling on the Amazon marketplace is a lot like selling on eBay’s Half.com. Your business identity takes a backseat to the items you sell and the price you sell them for.

The good thing about selling on Amazon is that you don’t have to do a thing to drive customers to your listings; Amazon does all that work for you. If a customer is looking for a particular product, Amazon makes sure she finds it. It’s what happens next that you can affect—whether a customer clicks through and purchases the item from you, from a competing third-party seller, or from Amazon itself.

Therefore, you don’t have to do much of anything to promote your listings on Amazon. It’s not like eBay, where you have full listings to work with; ...

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