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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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15 Establishing Your Own Website: Is It Right for Your Business?

When it comes to moving beyond eBay, the holy grail for many sellers is running their own e-commerce website. For small sellers, this is what Selling Online 2.0 is all about—controlling your own online sales from start to finish, with no reliance at all on eBay, craigslist, Amazon, or any other online marketplace.

The grass, however, is not always greener. Creating and maintaining your own online store takes a lot of time and money. While you may be able to generate more profit per sale (by not paying any marketplace fees), you also have expenses that you don’t have on eBay—and you also need to promote your site to attract potential customers.

The big question then, is whether ...

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