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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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20 Promoting Your E-Commerce Website

When you sell on eBay, you don’t have to worry a whole lot about promotion. That’s one of the benefits of selling on eBay—those millions of potential customers already on the site looking for stuff to buy. If you have the right stuff to sell, you’ll do fine.

Running your own website is a completely different beast, promotion-wise. You have no built-in customer base to start with, so you have to do something to attract potential customers to your site. This is work that you didn’t have to do on eBay but that now becomes a big day-to-day focus—and a big cost center. Promoting your online store takes time and money, along with no small degree of skill.

What marketing tools can you use to promote your business ...

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