22 Selling in Multiple Channels

Throughout this book, we’ve discussed various ways for you to sell your products. You can sell via eBay auction, eBay fixed-price listings, an eBay Store, eBay’s Half.com site, craigslist, the Amazon marketplace, and even on your own e-commerce website. But these channels aren’t mutually exclusive; many sellers choose to sell in two or more online marketplaces.

Should you sell in multiple channels? Doing so could be a good way for you to increase your sales—or create an unmanageable mess. Read on to find out if it’s a good fit with your business.

What Is Multichannel Selling—and How Does It Work?

Put simply, multichannel selling is selling in more than one channel or marketplace. This may involve selling in two ...

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