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I Beyond Online Auctions: Creating a Successful Online Business
1 The Problem with Online Auctions
2 Planning for Selling Success
II Fixed-Price Selling on eBay
3 Migrating to Fixed-Price Listings
4 Fixed-Price Selling in an eBay Store
5 Fixed-Price Selling on Half.com
6 Promoting Your Fixed-Price eBay Sales
III Selling via craigslist Online Classifieds
7 Online Classifieds: Are They Right for Your Business?
8 Doing Business on craigslist
9 Migrating from Online Auctions to Online Classifieds
10 Promoting Your craigslist Business
IV Selling on the Amazon Marketplace
11 The Amazon Marketplace: Is It Right for Your Business?
12 Doing Business in the Amazon Marketplace
13 Migrating Your eBay Business to Amazon ...
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