PART II
CRITICAL SELLING ACTIVITIES
Marcus Lemonis is the star of the critically acclaimed show, The Profit, on CNBC.1 On this show, Lemonis partners with small-business owners to help them achieve greater profits and improve their business. He saves numerous small businesses in multiple industries. Although each company is unique, there is a common thread—tough times.
Lemonis helps struggling businesses. These businesses are facing financial troubles, tough competition, a recession, industry disruption, and/or other tough times. Lemonis has three principles to guide his turnaround: people, product, and process. He believes that you need great people, a great product, and a systematic process. Lemonis often acknowledges that struggling businesses ...
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