About the Authors

Nicholas A. C. Read is chairman of the sales training firm SalesLabs and former executive director of Ernst & Young’s global revenue growth advisory practice. His early career was in international B2B sales and management in the advertising, communications, financial services, and software industries. A visiting professor at the Russian Presidential Academy of National Economy & Public Administration in Moscow and an executive MBA lecturer at Kingston University in London, his strategic thinking and research on sales transformation and technology-enabled sales coaching has been a subject of interviews and presentations on television, radio, magazines, and conferences that include Forbes, In Washington Tonight, The World Financial ...

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