WHAT PEOPLE ARE SAYING ABOUT
Selling to the C-Suite
“The business world is drowning in a flood of sales books. The trouble is that most of these books are about how to sell, without a clue about how customers buy, and so they do more harm than good. This book is different. It is firmly rooted in how people buy, and so it works. And an added bonus that particularly appeals to me: the book is based on research, which makes it rare and welcome.”
—Neil Rackham, author of SPIN Selling and seminal thinker on sales effectiveness
“As an educator on the college level teaching professional selling, I found this book to be invaluable if you are interested in learning how to sell to the top executives. Not only does it help you understand when to engage ...