Selling Today: Partnering to Create Value, 14/e

Opportunities for Women

Prodded by a growing awareness that gender is not a barrier to success in selling, business firms are recruiting qualified women in growing numbers. The percentage of women in the sales force has increased considerably. In fact, in sales and related occupations, women comprise approximately 50 percent of the workforce.25 Although women are still relative newcomers to industrial sales, they have enjoyed expanded career opportunities in such areas as real estate, insurance, advertising services, investments, and travel services. A growing number of women are turning to sales employment because it offers excellent economic rewards26 and, in many cases, a flexible work schedule. Flexible schedules are very appealing to women ...