Developing a Personal Code of Ethics That Adds Value

  1. 3.5 Discuss guidelines for developing a personal code of ethics that creates value

Too often people confuse their ethical standards with legal standards. They believe that if you are not breaking the law, then you are acting in an ethical manner.53 A salesperson’s personal code of ethics must extend beyond the legal definition of what is right and wrong. To view ethics only in terms of what is legally proper encourages the question, “What can I get by with?” A salesperson must develop a personal code of ethics that extends beyond the letter of the law.

Bruce Weinstein, a professional ethicist who is often introduced as “The Ethics Guy,” offers sound advice on living an ethical life. He says ...

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