Reality Selling Video Case Problem: Edith Botello/Mattress Firm
Mattress Firm (www.mattressfirm.com) is one of the largest and most successful specialty bedding companies in the world. It offers sleep solutions, including conventional and specialty mattresses, as well as bedding-related products. The company has grown to become one of the largest and fastest-growing retailers in the nation. The company operates more than 560 stores in 38 markets nationwide and carries the top mattress brands. From the very beginning, the company, which hires ...
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