Reality Selling Case Problem—Chris Wylie/Ecolab
Source: Michael Ahearne
Ecolab (www.ecolab.com) is the global leader in cleaning, sanitizing, food safety, and infection prevention products and services. With more than 14,000 sales and service experts, Ecolab employs the industry’s largest and best-trained direct sales and service force, which advises and assists customers in meeting a full range of cleaning, sanitation, and service needs. Chris Wylie, the Ecolab sales representative featured at the beginning of this chapter, is continually ...
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