Reality Selling Video Case Problem—Khalid Naziruddin/Sewell Auto
The luxury car market is fierce. Sewell Auto, among the largest car dealerships in Texas, sells luxury marquees such as Audi and Lexus and mass brands such as GMC. Sewell has 13 stores selling 14 franchises that are located in 6 cities. Sewell sells to over 36,000 customers annually, supported by 2,400 associates in their sales, finance, service, and support departments. When customers are looking for a new car, they frequently seek out professional leasing agents such as Naziruddin who helps them acquire a product of choice for a fixed period at an agreed price.
Source: Michael ...
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