Selling Today: Partnering to Create Value, 14/e

Contents

1. Selling Today Partnering to Create Value
2. Selling Today Partnering to Create Value
3. Brief Contents
4. Contents
5. Preface
   1. Staying on the Cutting Edge: New to This Edition
   2. Building on Traditional Strengths
   3. Organization of This Book
   4. A Special Note to Students on How to Use the Book
   5. Selling Today Supplements
   6. The Search for Wisdom in the Age of Information
6. About the Authors (in alphabetical order)
7. Selling Today Partnering to Create Value
8. Part 1 Developing a Personal Selling Philosophy
   1. 1 Relationship Selling Opportunities in the Information Economy
      1. Learning Objectives
      2. Personal Selling Today—A Definition and a philosophy
      3. Emergence of Relationship Selling in the Information Economy