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Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod

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Acknowledgments

It is with deep gratitude that I offer my heartfelt thanks to the people who helped bring this project to fruition.

First and foremost, the two men behind the scene who helped craft and shape this material:

The first man behind Selling with Noble Purpose is positioning expert Mark Levy, who waded through the clutter of my mind to help me bring my highest aspirations into sharp focus. You have done the remarkable, Mark. You looked at all the scattered pieces and plucked out the organizing theme. Not only did you help me create a compelling message, you connected me with a publisher, critiqued the proposal, and forced me—in your oh, so compelling way—to improve my writing. Your insistence that I be concrete and substantiate every claim took this book from average to extraordinary.

Hiring you was one of the smartest things I ever did for my business. You helped me bring my head and heart together in a way I would have been unable to do on my own. My income has increased, my clients are more successful, and my kids can describe what I do. If anyone reading this book right now is an aspiring thought leader, you’re crazy if do not hire Mark Levy (www.LevyInnovation.com).

The other man behind this book is Bob McLeod, my husband and business partner, who did background research and handled daily operations so that I could write. You are truly a partner in every sense of the word. It is not a coincidence that our business has grown dramatically since you joined the company. ...

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